I popped the frozen top into a toaster for a few minutes and when my dorm started smelling like fresh baked sweet bread. I knew it was time to dig in. The edges of my little "cake" got a little crispy, while the middle was as dense, soft and fluffy as could be. It was almost a little doughy, which I rather enjoyed. The almond flavor was present, but not overwhelming and the poppy seeds added their unique textural and flavor profile. It was delightful. And more importantly, it not only smells homemade, but tastes homemade as well. If you didn't tell me these were practically fat free, I would have thought someone's grandmother spent her afternoon whipping them up, Paula Deen style. The ingredient list starts off with water, whole wheat flour, sugar, dried plums, cellulose, milk and whole wheat flour. They are all natural and preservative free. They do use the sweetener erythritol (a sugar alcohol) and I must say, the ingredients list is a little lengthy for an all natural product. I would have preferred to see only "whole wheat" flour, instead of what is essentially "enriched wheat flour" and I also noticed there's no almonds in the ingredients list. But overall, a tasty product. Still a little doubtful about the "all natural" name.