I happen to be a fan of grape jelly, and this spread by Crofter's Organic certainly emphasized how much I really liked it. I opened up the jar to see a very smooth spread, a deep purple in color. I tasted some straight from the jar and instantly fell in love. This was very tasty, and very sweet! It was almost like candy from the jar, but had a very genuine grape flavor. No artificial aftertaste or anything. It spread very easily on toast, and I can honestly say it's one of the best grape spreads I ever had.