I love Peanut Butter. Love it. So when I purchased Brad's I hoped I was in for a treat. And I got what I expected. Creamy and delicious with the whole peanut taste melting in your mouth. And an added bonus? It doesn't get hard in the refrig so it's really easy to spread on toast, soft bread, or my new treat, matzoh! :). Some of our reviewers said a bit too sticky?? (but I did lower my texture rank to a 4) Paired with one of Brad's fruit spreads, it was delish!