I'll be honest- I did not expect to enjoy this cereal as much as I did. Uncle Sam Original Cereal in fact, was actually quite tasty! According to the box, these were "Toasted Whole-Wheat Flakes & Flaxseed", had "10g Fiber" and "Less than 1g Sugar". Well- it certainly doesn't sound like a cereal I would normally choose. I usually opt for at least mildly sweetened or fruity-tasting types of cereals. But, I must say I AM glad I gave it a try! Upon opening the box, there are a lot of little brown pieces of cereal and small flaxseeds. I actually thought the cereal resembled crispy brown rice, and to my surprise, it kind of tasted like that too! I also agree with the front of the box's description of "Toasted Whole-Wheat Flakes", as it did have a nice, toasted flavor. It sort of reminded me of actually eating the crust of a piece of whole wheat toast. I also really like that the cereal was so crunchy! Overall, I would probably eat this again. It's really not that sweet, so I do think I would probably have it with fruit and milk, like the cover of the box depicts the cereal with a strawberry and milk, for a crisp, fresh-tasting and healthy breakfast.