I absolutely love this stuff! I bought it for my boyfriend because he used to like Cinnamon Toast Crunch, which I absolutely abhor. However, this stuff takes CTC and kicks it in the gut and sends it to the curb. This cereal tastes like real ingredients--it's sweet (but not too sweet! The calories and sugar content are not too high), tastes like cinnamon, and that's about it. No artificial stuff and preservatives. I actually have only eaten it in a bowl with almond milk twice--I usually just eat it out of the box dry. It's like crack! We went through a period were the local supermarket had it on sale for $2 a box, and we ate at least 5 boxes a week for multiple weeks. That's scary! But it was so worth it, and so good. I'm waiting for the supermarket to put it on sale super cheap again. I'm telling you, this is the best cereal made. Period.