Don't be fooled by the way this snack is portrayed on its wrapper: a green cloth-napkin and an embellished dish of ketchup. The taste isn't quite as mild as it appears. We had strong mixed opinions about it: most loved it, I disagreed. I found the flavor of the cracked pepper a bit overpowering in both smell and taste. Perhaps it is the "twice-baked" feature that accounts for the extra crunchiness, and I found it to be the saving factor. If you don't mind the strong taste of cracked pepper, you might be delighted to know that, with 130 calories per 1 oz package, it makes a healthy alternative to an order of fries at a fast-food place.