This cereal is an all natural, whole grain, corn & oat cereal, made without preservatives or fillers, and is vegan. I decided to pick it up at the store because it was pretty enticing and the nutritional stats fit for what I generally look for in cereal. It was a royal purple box, with pictures of bunny-shaped cereal on the cover. It was only 110 calories per serving with 3 grams of fiber, and 2 grams of sugar, so I figured it was worth a shot. I tried this cereal a couple of waysI poured a bowl of it and examined the shapes- adorable! There are “bunny heads” and “bunny bodies” (in a totally non creepy way, don’t worry! ) and X’s and O’s that fill the bowl. So cute- I think it would be perfect for toddlers as finger food (okay okay- perfect for me too…I’m a sucker for cute shapes..). Each piece certainly is crunchy and has a mild, toasted oat flavor. The taste resembles Cheerios very much. In fact, this cereal really isn’t sweet at all. I probably wouldn’t eat this on it’s own (as I had hoped for from the cute shapes!), but I found it was good paired with some flavored yogurt. I also liked this cereal paired with some chocolate and vanilla soy milk. I’m sure you can use almond milk as well, but the flavors in the soymilk went nicely with the oaty taste of the bunnies.