Although I can clearly see blueberries throughout this, I couldn't taste any blueberry flavor. The texture isn't bad--about what you'd expect a whole wheat muffin to be like. It's surprisingly filling for its small size and low calorie content. It isn't exactly good, but it isn't bad either. It's just "there." It has sort of a strange taste that I can't place. If I were to be blindfolded and then given this to eat, I would not know what I was eating. But the nutrition and ingredients aren't that bad, so I suppose that if you need a more tasty way to force yourself to eat more fiber and whole grains, you might enjoy this. I like the other Vita Tops a lot better