My whole family loves these. They have a great taste and I don't have to worry about High fructose corn syrup/corn syrup and additives that aren't organic. Got to love something that is better than the original Cheerios! However, I will say that they may have changed the product to make the pieces a little smaller and the texture was different. I'm not sure if it was just a bad batch or these are permanant changes. I hope not! I give the old O's a 5 on flavor, but these are a 4.