I am not one much for cold cuts, but after tasting this herb turkey breast, I'd say I was a convert...almost. It's not quite the same as a whole roast turkey, but was different than any other cold cut meat I've had with a nice spicy bite. And, at only 50 calories per serving, even eating half the pack was a good weight watchers choice. I especially love that it's organic with no added preservatives or nitrates like most other deli meat. I ate it tonight for dinner, with a slice of Applegate Provolone, spicy organic mustard and a salad. Delish!